Analytic Innovations Taps Marsh Communications For Financial Public Relations and Marketing

ATLANTA, Jan. 30, 2004 - Analytic Innovations (AI), a Chicago-based data management and analytics company focusing on financial services clients, has hired Marsh Communications to develop a comprehensive financial public relations and marketing program for the company.

AI chose Atlanta-based Marsh Communications with a nod to MarshComm's expertise and reputation in the financial services industry. The company's clients include a number of the nation's largest financial corporations: Regions Financial Corp., Birmingham ; Fifth Third Bank, Cincinnati ; RBC Centura; Rocky Mount , N.C. ; and Jefferson Pilot Financial, Greensboro, N.C.

"Analytic Innovations has been providing unique and highly successful data analytic services for more than a decade, yet the company has not proactively worked to raise its profile in the financial industry," said John Marsh, president of Marsh Communications. "We plan to establish and build awareness of AI's distinctive service offerings and help the company expand its customer base beyond its longtime client list."

Marsh Communications will provide Analytic Innovations with strategic communications consulting, editorial services, media relations, trade show marketing support, and Website and marketing collateral support, in addition to broad-based business development services.

About Analytic Innovations

Analytic Innovations provides database marketing, analytic, strategic consulting, and targeting/forecasting services for large credit card issuers, retail banks, insurance companies and other 'customer portfolio' companies. Founded in 1988 as Krumm & Associates, the company pioneered the use of individual-level behavioral data in marketing applications in support of multi-million member portfolios of large credit card issuers. Analytic Innovations provides solutions to companies in the U.S. , Canada , Mexico and Brazil . More information can be found on the company's website, www.analyticinnovations.com.

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