Articles: Business-to-Consumer
Consumer-Advice Articles - Personal Finance

As part of an overall public relations program designed to raise the industry profile of Fifth Third Bank’s Bankcard Products Division and position it as a consumer-oriented and value-driven card issuer, MarshComm planned, researched and wrote a quarterly bylined article under the name of Fifth Third’s Bankcard executive.

These articles, providing advice to consumers on card-related and personal finance topics, were designed for placement in local newspapers and media outlets by Fifth Third’s 17 affiliate banks across its eight-state footprint, for placement in industry trades, as well as for other marketing purposes. The articles focused on relevant, topical issues.

How to Protect Yourself from Identity Theft

How to Choose the Best Credit Card for You

 

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