Articles: By-lined (written for client Executive)
American Banker Viewpoint Article

As the second stage of MarshComm's PR strategy to help launch Corserv Solutions and its "EnCor Lending" program, we sought the most favorable placement opportunity for a by-lined article to clearly lay out Corserv's strategic argument to community and regional banks: namely, that the current environment presents the perfect opportunity for them to re-enter the credit card business.

MarshComm wrote a focused, non-promotional article under the name of Corserv's CEO and laid all the groundwork for the placement of the piece as a coveted Viewpoint article in American Banker, the banking industry's daily newspaper of record -- and the publication that would reach the widest possible audience and achieve the largest sphere of influence for Corserv.

American Banker accepted the article, garnering Corserv a valuable marketing tool beyond the publication itself. The piece can be used in all manner of marketing, from being posted on the company website to being used as a handout on sales calls to banks.

 

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