Press Releases: Corporate Positioning:
Company Launch Release

Summary
Corserv Solutions wanted to publicize the launch of the company and its bedrock service offering, "EnCor Lending." It was vital that the announcement clearly communicate how recent industry changes, along with Corserv's new, relationship-based business model, paved the way for community and regional banks to successfully re-enter the credit card business.

Corserv wanted broad exposure across the banking and credit card industries, as well as local market press.

MarshComm wrote a strategic launch release (external link) designed to highlight Corserv's market entry, the paradigm shift in the card industry, and the myriad benefits to community and regional banks of the company's new "EnCor Lending" program. MarshComm worked directly with national banking and card media, as well as local market business media, to secure placements.

The result: Desired local and national coverage of Corserv's launch and "EnCor Lending" program, including national banking and card media (American Banker, The Nilson Report, CardWeb, and PaymentsSource, among others), as well as an in-depth feature article in the Atlanta Business Chronicle, Corserv's local-market business newspaper.

 

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