Brochures, White Papers & Essays:
Leadership Essay for Corporate Ad
The Bank Administration Institute (BAI) each year puts on the industry’s
biggest trade show, the Retail Delivery Conference & Expo.
BAI hired MarshComm to write an essay on leadership, the conference
theme, to help advertise its powerhouse quartet of keynote speakers
for the 2002 Retail Delivery show: Rudy Giuliani, former mayor of New
York City; Bank of America CEO Kenneth D. Lewis; Jack Welch, former
CEO and Chairman of General Electric; and Sir George Mathewson, Chairman
of the Royal Bank of Scotland Group.
The essay, featuring
quotes and anecdotes of
the four well-known leaders
in action, ran as half
of a two-page ad for the
conference in magazines
nationwide.
Now
More than Ever, Strong, Effective Leadership Is a Necessity
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